By now you have probably heard about the infamous 2017 Oscars flub in which the movie “La La Land” was incorrectly announced as the Best Picture winner. It has been speculated that this mishap could have happened because the PricewaterhouseCoopers (PwC) employee responsible for handing the correct envelope to the presenters was distracted due to posting on the microblogging website Twitter.
This has caused many to question the quality of of the firm’s work, despite their longstanding reputation and name recognition. Perhaps, it left you wondering how social media could be impacting your business. There are several reasons to implement a social media policy if you have not already done so:
- Establishes Rules: A social media policy allows you to define what is considered confidential information that cannot be shared. The policy should also make it clear to employees what you consider appropriate or inappropriate behavior and the consequences for not following the guidelines.
- Manages Employee Distractions and Productivity: Social media can be a distraction for employees; in a recent study, 30 percent of employees admitted that they spend one hour or more visiting social media sites. A social media policy would explain whether or not employees are permitted to use company property to access social media, when this is allowed and for what length of time. Finally, the policy should also describe if and when employees can use personal devices throughout the day.
- Protects Your Firm: Allowing employees to use social media on company issued computers and other devices puts the firm at risk for malware. Malware could allow hackers to enter the company network and place viruses in it.
As a reminder, the National Labor Relations Board says that your social media policy cannot prohibit employees from discussing their working conditions. BCN Services can assist you in drafting and implementing a strong and legally compliant social media policy that reflects your company values and goals. If you need assistance in creating a policy, please contact us at 1-800-891-9911.
Alicia Freeman, Operations Manager