Be proactive to keep job candidates interested in your company

With the U.S. unemployment rate at its lowest rate since 1969, employers find themselves in the hottest job market in decades and candidates are holding all the cards. Contacting potential candidates and following through to the hiring stage is becoming more and more difficult, and important, for employers.

A growing number of candidates are “ghosting’ their prospective employers, ignoring scheduled interviews, accepting offers but not showing up on the first day or work or even vanishing once hired for a position, giving little or no notice.

Act quickly: The best candidates won’t hang around for a long employment vetting process and may accept a position elsewhere before you get a chance to make an offer. Every day a position goes unfilled, the company misses out on full production and runs the risk of burnout of current employees who have taken on additional tasks to keep things running smoothly. Investing in technological solutions to help with the recruiting and hiring processes may be money well spent. A Human Capital Management (HCM) System offers many benefits to improve productivity in each stage of the process, starting with recruiting and hiring.

Maintain a pipeline: It is important to maintain regular contact with a network of potential candidates. When you find good candidates, whether you are filling a job or not, contact them to discuss what they are seeking long term. Create a relationship with them, stay in contact and keep them on a short list as turnovers arise so you have a pool of possible candidates to contact before even placing an ad.

Communicate your timeline: Often candidates are interested in your company or an open position, but a lack of communication on your part can cause them to abruptly halt any contact when something else comes along. Commit to a timeline and inform them of the progress along the way.

Sell the role: More often than not, the best job candidates aren’t the ones who will choose your company because of entertainment, employee lounges and foosball tables. They are more interested in a job that’s exciting, fulfilling and challenging, and one that helps them achieve their personal and professional goals. When speaking with a candidate, focus on the possibility of how this role will help the company meets its goals and how they will fit into the culture of the organization. Help create a mental image of the candidate in the role to pique their interest and prevent them from losing interest.

BCN Services has a full service HR Department to help you with your recruiting and hiring needs. Please contact us at 800-891-9911 for help and advice.

David Pilon, Controller